Every meeting location sends a message. It determines who travels, how much time is lost, how high the costs are, and how engaged people feel when they arrive. Yet, in many organizations, location is chosen last—and often for the wrong reasons.
Why location matters
A city isn’t just a backdrop. It’s a multiplier of costs, emissions, and productivity.
- Pick the wrong one, and teams lose days on planes.
- Pick the right one, and you cut costs while giving everyone more time to collaborate.
The myth of the “central city”
Leaders often assume that a geographically central city is the fairest choice. In reality, “central” doesn’t always mean “optimal.” Travel routes, airline hubs, and cost structures vary dramatically. What looks good on a map can be inefficient in practice.
Data-driven location choice
Convien calculates the best overall meeting location by analyzing:
- CO₂ emissions across all routes
- Direct and indirect travel costs
- Travel times and productivity impact
This approach ensures the collective best outcome—not just convenience for a few.
The performance link
When people spend less time in transit, they arrive fresh and focused. The right meeting location directly improves energy, participation, and outcomes.
Conclusion
The right meeting location is not a detail—it’s a performance driver. Choosing it wisely is one of the easiest ways companies can improve both their budgets and their teams.
